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Company Profile-About Us

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FIYTA Holdings Limited (hereinafter referred to as FIYTA) was born from its predecessor, Flydart Watch Industry Co., Ltd, which was established in 1987. As a holding subsidiary of AVIC International Holding Corporation, FIYTA is the leading company in China’s watch industry. In 1993, FIYTA shares were listed and traded on the Shenzhen Stock Exchange.


Following the Branding Strategy, FIYTA is pioneering and concentrating on the watch industry. With the development of thirty years, FIYTA specialized in watch industry, including the R&D, design, manufacturing, and retail for its self-own watch brands, and the retail business for the world famous watches, namely Swiss made.


In the retail-channel sector for the world famous watches, FIYTA has established its wholly-owned subsidiary Harmony World Watch Center (hereinafter referred to as Harmony). As a chain store with the unified trade-name, Harmony has developed to be one of the leading brands in world famous watch retail business. Through over 30 years of operation, Harmony has established its retail networks in major cities across China, and accumulated over 100,000 VIP customer resources. Harmony distributes most of the world’s famous watches, and builds up good relation and close cooperation with these famous watch brands. With its unique “Three-Layer Marketing Theory”, Harmony has established the operation system for top-end retailing, as well as its core capacity in retail business.


In the self-own watch brands sector, FIYTA has formed the “Pansy (Viola tricolor, a kind of flower whose petal is always in three colors, representing the three types of brand owned by FIYTA) Product Structure”, which is the brand portfolio consisting of Fiyta brand, Emile Chouriet (luxury Swiss brand) and Fashion brands. FIYTA is pioneering in the key value points of the whole watch industry chain, including R&D, design, key components manufacturing, distribution, retail, etc.


Based on the R&D and manufacturing platform, FIYTA has devoted to the R&D and application of high-end watch. Since 2003, FIYTA watches accompany Chinese astronauts to fulfill space missions, provide astronauts with precise and reliable timepieces. In 2011, FIYTA attended BaselWorld Watch and Jewelry Show in Hall 1-(Hall for Global Brands), becoming the first Chinese brand in that hall adjoining numerous international top watch brands.

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