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FIYTA has always adhered to the concept of brand orientation, and considers “GROWING A GREAT BRAND” as its own responsibility. After years of continuous cultivation and exploration, it has now exerted full ownership over its own brands of "FIYTA" and "JONAS&VERUS" and has established the Chinese watch industry’s first high-end designer brand “MOONYANG”. It operates the "Jeep" fashion brand under a licensing agreement, and is involved in the operation of the "Beijing" watch brand through a joint venture.

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