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In 2015, the company set out to explore the smart watch business leveraging its strengths in precision technology in professional watchmaking, interpreting fashion, sports and lifestyle, along with the pursuit of technological innovation.


In 2016, the first generation of FIYTA IN collection’s light smart watches were successfully launched. The watches are equipped with YunOS, the smart operating system of Alibaba Group, and were successively exhibited at Basel Watch Fair and Alibaba Computing Conference. They are highly popular among consumers for whom the combination of fashionable appearance and intelligent and practical functionality is a must. Later, FIYTA, in collaboration with LIFESENSE, released the industry’s first pointer-type aerobic capacity smart watch—JOYUP series, aiming to create exclusive exercise and fitness plans for users.


In the era of mobile internet, lifestyles have become superfast and the smart wearable market has huge potential. The light smart watch business can no longer meet the market development and demand, and hence the company is deeply engaged in the smart wearable business to develop the market further.


In 2017, the company established the Jeep Smart Watch team and the Jeep Smart Watch was launched in 2018. Compared with smart watches of other traditional watchmakers, Jeep Smart Watch was the only product to provide 4G network communication in the market at that time. It is also the only product whose appearance and design have been patented among current smart products. In the same year, Jeep Smart Watch won CMC, the highest award for smart product design in China.


The birth of Jeep smart watch not only opened up a new direction for Jeep watches, but also paved the way for the company’s exploration in the smart watch industry. In May 2019, Jeep Smart Watch F02 card version & eSIM were launched. In September, Jeep Smart Watch A01 was launched, where Jeep smart watches were divided into F series, which featured “independent calling” and A series, which featured super long battery life, under a single product line. In October, the company established strong strategic cooperation with Shenzhen HOIN Technology Co., Ltd. to create a smart wearable laboratory to jointly promote iterative product development and technological upgrade. The Jeep smart watch business teams continue to improve the hardware layout, software development and other capabilities to ensure that we stay ahead of the curve.


In January 2020, Jeep Smart Watch F02 eSIM version became the first officially certified smart watch for China Unicom’s eSIM. It solved the communication needs of users with a uniform number without geographical restrictions and directly promoted further development of smart wearable devices.


At present, the company has formed an entire industry chain integrating R&D, production, marketing, and sales. In future, the company will also put more resources and energy into smart wearables. Meanwhile, it will continue to strengthen business planning and management to accelerate R&D and market development of smart watches.


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