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FIYTA’s Brand Ambassador Gao Yuanyuan Visited Viya’s Livestream Room

2020-08-27 01:28:42

On August 26th, Gao Yuanyuan visited Viya’s livestream room during the release of Clover Collection’s new wristwatch.

According to statistics, visitor traffic to the livestream room was up to 5 million, setting a new daily single-store sales record in the TMall flagship store, and set a livestream sales record for a single TMall store in the watch category. During the livestream, Gao Yuanyuan shared the story of her nine-year collaboration with FIYTA, as well as the brand’s history, concept, and future development plan. During interaction with fans, Gao Yuanyuan explained the connection between the Clover wristwatch and dressing, and even offered everyone a glimpse into her personal belongings in her bag, bringing the fans closer to her. This livestream laid a foundation for FIYTA to enhance its brand influence and expand its livestream channels.


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