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FIYTA Holds 2019 AWARD OF MOMENT Brand Gala

2019-10-25 01:39:38

On October 21st, 2019, the FIYTA 2019 AWARD OF MOMENT Brand Gala had a grand opening in Dunhuang. Inspired by Dunhuang’s Mogao Grottoes, a Dunhuang-themed wristwatch exhibition was also held at the Gala. The exhibition space’s interior design featured grottoes, where several limited edition wristwatches of the collection were on display.


On the opening day, FIYTA brand ambassador Feng Shaofeng attended the event wearing the Dunhuang-themed “Xin Jing” wristwatch from the Mastercraft Collection. In 2019, FIYTA and Feng Shaofeng embarked on a journey of time together. According to Feng, “FIYTA upholds a professional watch-making attitude, and showcases wonderful wristwatch designs brimming with oriental cultural essence. In particular, FIYTA’s adherence, devotion and craftsmanship spirit are very touching, assuring me of my implicit connection with FIYTA.”


The Gala also witnessed the 2019 product launch where FIYTA’s new independently-developed movements and latest products were displayed. The most popular products at the launch were the Dunhuang-themed moon phase wristwatches from the Mastercraft Collection and the independently developed “Lan Yue” and “Fei Yi” mechanical movements.

The new Dunhuang-themed moon phase wristwatches from the Mastercraft Collection integrate Dunhuang culture and moon phase in watch making technology. The wristwatch dials are made from natural aerolite, with natural textures and ancient Arabic numerals at 3, 9 and 12 o’clock positions. The watches are equipped with the “Lan Yue” automatic mechanical movements and feature a diameter of 25.6 mm and thickness of 4.6 mm.


The FIYTA design team has been making the “Fei Yi” movements for many years, and its design, research, development and manufacturing are done at FIYTA’s Geneva Headquarters. The “Fei Yi” movement has a small 20 mm diameter, two-way winding, 45-hour use time and the FIYTA flying bird totem. The launch of new products demonstrates FIYTA’s breakthrough and determination in the professional watch-making sector.


In addition, FIYTA launched various special new series, including retro wristwatches from Aeronautics Collection, limited wristwatches from Klover Collection, starry sky wristwatches from Heart Touching Collection, and hollowed-out wristwatches from Classic Collection.

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