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FIYTA Opened New Flagship Store in Shenzhen 9 Square

2018-09-24 07:10:05

On September 22nd, 2018, FIYTA opened a new flagship store in 9 Square, Huaqiang North, Shenzhen, marking its entry into this high-end and trendy shopping mall that is home to numerous top international brands.


The flagship store covers an area of 32 m2, and adopts an overall subtractive design that embodies simplicity and elegance. The open space is built using hollow metal framework. The lightbox and signboard frames are designed based on the ethos of minimalism, completely revamping the stereotype image of traditional watch counters. In terms of colors, the store uses Marrs green, creating a vibrant, stylish and pleasant atmosphere allowing customers to enjoy a relaxed shopping experience. The main sales area has display counters for most of the popular watch series such as Solo, IN Collection, Photographer Collection, Klover Collection, and Heartouching Collection. FIYTA’s concept of life aesthetics is reflected in product display, enabling customers to quickly perceive the product connotations and design history.

Retail stores are an important channel to showcase the brand image and deliver brand value to customers. In 2018, FIYTA is focusing on the strategy of upgrading its brand, and is paying more attention to the emerging young generation market. It is striving to make FIYTA into a young and professional watch brand, working towards providing exceptional services to customers, and aims to become a popular brand among the youth.

At present, FIYTA has completed the upgrade and transformation of its stores in Shenzhen Coastal City, Huaqiang North 9 Square, Hanzhou Wuling Yintai, Jinhua Yintai and Xiamen SM. More flagship stores are scheduled to open in shopping centers in core commercial areas.

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