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FIYTA assists Liangshan in poverty alleviation

2019-03-01 12:03:07

On February 28th, the Establishment Conference & Signing and Opening Ceremony of VIPshop’s Traditional Handicraft Workstation in Liangshan, Sichuan, was held in Xichang. The workstation is supported by the Ministry of Culture and Tourism. Chen Libin, Deputy Secretary of FIYTA Party Committee and Managing Director attended the event, and participated in the opening ceremony of “Yi Ethnic Group’s Embroidery-based Intangible Cultural Heritage Poverty Alleviation Design Alliance”.

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VIPshop’s Traditional Handicraft Workstation in Liangshan, Sichuan is the 15th traditional handicraft workstation established by the Ministry of Culture and Tourism in China. It is also the first batch of “Cultural Heritage + Poverty Alleviation” initiatives carried out by the Ministry of Culture and Tourism and the State Council Leading Group Office of Poverty Alleviation and Development in poverty-stricken regions of the country. As one of the four famous domestic brands involved in the construction of the workstation, FIYTA provides intellectual support for the creative design of the workstation.

During the conference, Chen Libin said that the road to public welfare has just begun and there is a long way to go. FIYTA remains steadfast on this path and actively shoulders social responsibility. The company also actively promotes the development of social welfare programs, such as FIYTA Dream Center, FIYTA Youth Mission and the Undergraduate Art Fair. In this current initiative, FIYTA is assisting Liangshan to alleviate poverty through an “E-commerce + Intangible Cultural Heritage + Fashion + Poverty Alleviation” model. It helps people increase their income through traditional handicrafts, and promote intangible cultural heritage development through modern and fashionable innovation.

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